As one of the oldest surviving royal families, the British royal family is only symbolic, but its influence in British society is quite huge.
In the UK, anything that has been smeared with the royal family will be given a very special meaning and value in the private sector.
The brand effect of the British “Royal Certification” is a very typical example.
The British royal family certification is a very old tradition dating back to the 1155 Henry II period.
At that time, the Wang family principal issued the first accreditation certificate based on the royal certification to a merchant. Since then, the "royal certification" practice has continued to this day.
Today, JOHNNIE WALKER has become the highest-selling whisky brand, sold in more than 180 countries.
Certification issuer: King George V (1934), Queen Elizabeth II (2017)
The trademark of JOHNNIE WALKER was first registered in 1877, but it was not until 1934, two years before King George V's death, that he was certified by George V.
Johnnie Walker is a favorite of King George V. To commemorate the king, the holder of JOHNNIE WALKER, Diageo, launched the tribute series KingGeorge V.
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In addition, at the 60th anniversary of Queen Elizabeth II's enthronement, Johnnie Walker also launched a limited edition of 60 bottles of commemorative whisky Johnnie Walker Diamond Jubilee.
〖★Dewar’s Royal Royal Guarantee ★〗
Certification issuer: Queen Victoria (1893), Queen Elizabeth II (1956)
Since 1893, Dewar’s Imperial Whisky has been loved by the British royal family and has received royal guarantees of quality and taste.
Unlike most wineries who bottle whisky and immediately bottle it, Dewar's whisky re-distributes the blended Scotch into a special oak barrel for a six-month re-aging. And further ripening.
This unique “secondary aging” process makes the blended whiskey more mellow in the selected oak barrels, the palate becomes smoother and smoother, the finish is longer and easier to enter.
It is the unique craftsmanship of Dewar’s Imperial Whisky that makes it the most prized blended Scotch whisky in the world.
〖★CHIVAS BROTHERS: Queen's Supplier ★〗
In 1842, Queen Victoria and her husband, Prince Albert, visited Scotland for the first time. The following year, she awarded a royal certification to a businessman in Aberdeen, which was later Chivas Brothers, which specializes in supplying luxury food to the Queen.
In the 1860s, Chivas released the first royal brand, Royal Strathythan.
In 1909, Chivas Regal appeared (in 1884, Queen Victoria updated the Royal Authorization). Slowly, Chivas extended the royal prefix to other whiskies, including Royal Salute and Royal Citation.
CHIVAS XV ICE BUCKET LED
The Royal Salute 21 Years of Whisky in the Chivas Collection was specially made in 1953 to celebrate the coronation of Queen Elizabeth II. The Royal Navy sang a 21-gun salute to express its highest respect.
〖★BALLANTINE'S: Queen's Royal Wine ★〗
In the era when a single malt has not yet become a trend, the boss who is favored by Queen Victoria with Chivas is also the boss.
In 1827, the 19-year-old George Ballantine opened his first store in Edinburgh, which opened up his Scotch whisky business and created a new era of Scotch whisky.
In 1895, Ballantine was appointed as the royal royal wine by Queen Victoria of the United Kingdom.
The first red dragonfly Finest, which was reconciled by the Ballantine family in 1910, still stands among the existing products with the longest formula. According to official data, today's Hung Hom global sales are still up to 200,000 bottles per day.
In 1937, Ballantine had the title of "Scottish aristocratic enterprise".
In 1938, Ballantine received the incomparable glory of the British royal family, and George-Bai’an father and son became the "new members of the Scottish aristocracy."
The coat of arms is made up of Scottish flag motifs and patterns of whisky's four essential ingredients (barley, water, distiller, and oak barrels), which are still engraved on every bottle of Ballantine's Scotch Whisky.
In 2005, Ballantine was acquired by global wine giant Pernod Ricard and became one of its most important brands.